
About the book
The twelve essays John Brooks wrote for The New Yorker examine corporate and financial life in the United States one episode at a time. Ford loses $350 million on the Edsel, Xerox grows at astonishing speed, insiders at Texas Gulf Sulphur land in scandal, and one chapter studies non-communication at General Electric. Other chapters cover the little stock market crash of 1962, the history and oddities of the federal income tax, a last great corner involving Piggly Wiggly and the effort by bankers to defend the British pound. Warren Buffett recommended the collection to Bill Gates, who later called it the best business book he had read.
Bill Gates said it shows that the rules for building a strong business have not changed, and Warren Buffett was reported to have sent Gates his own copy when asked for his favorite book. Michael Dell also included it among his picks of business books.
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This book has 5 recommendations
Bill Gates (CEO/Microsoft)
Brooks’s work is a great reminder that the rules for running a strong business and creating value haven’t changed. For one thing, there’s an essential human factor in every business endeavor. It doesn’t matter if you have a perfect product, production plan, and marketing pitch; you’ll still need the right people to lead and implement those plans.
Warren Buffett (CEO/Berkshire Hathaway)
In 1991, Bill Gates asked Buffett for his favorite book. In reply, Buffett sent the Microsoft founder his personal copy of Business Adventures, a collection of New Yorker stories by John Brooks.
Michael Dell (CEO/Dell)
In this 1960s classic, Brooks, a longtime New Yorker contributor, tells the stories of 12 notable companies and how they navigated the trials and tribulations of corporate life in America back in the day.
James Clear (Author)
On James Clear’s Best Business Books - James Clear
On Patrick Collison’s Bookshelf - Patrick Collison
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- Principles: Life and Work by Ray Dalio (2 shared recommenders)
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- When Breath Becomes Air by Paul Kalanithi (2 shared recommenders)
- Stress Test: Reflections on Financial Crises by Tim Geithner (2 shared recommenders)
- Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World by Mark Miodownik (2 shared recommenders)

