Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
About the book
Practitioners of the Business Model Canvas, 470 of them across 45 countries, co-created the handbook by Alexander Osterwalder and Yves Pigneur, which offers tools for understanding, designing and putting in place new business models, or for analyzing and renovating old ones. It sets out the business model patterns seen most often, drawn from concepts by leading business thinkers, and helps readers reinterpret them for their own context. Along the way it aims to deepen understanding of customers, partners, distribution channels, costs, revenue streams and the core value proposition. A visual, four-color design presents innovation techniques used by consultants and companies such as Deloitte, 3M, Capgemini and Ericsson. The authors address executives, consultants, entrepreneurs and leaders of organizations of every kind.
Writer and designer Kaci Lambe Kai said it showed that a business model need not be a stuffy, boring document. Bookster co-CEO Alexandra Stroe recommends it, with The Lean Startup and Zero to One, for businesses still validating their model.
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This book has 3 recommendations
Ashley Hathaway (Enterprise Product Manager)
I could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed everything. After that any problem could be solved. It wasn’t solving one big monolithic problem. It was going through a process.
Kaci Lambe Kai (Writer, Photographer, Designer)
This was a great book, because it opened up the idea of what a business model is supposed to be vs what it can be. It doesn't have to be a stuffy, boring document.
Alexandra Stroe (Co-CEO/Bookster)
[I'd recommend] The Lean Startup by Eric Ries, Business Model Generation by Alexander Osterwalder and Yves Pigneur and Zero to One by Peter Thiel when they are in the starting phase of a business that needs to validate its business model.
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See more books recommended by
Ashley Hathaway, Kaci Lambe Kai, Alexandra Stroe
See more books written by
Alexander Osterwalder, Yves Pigneur
Often recommended alongside
- The Lean Startup by Eric Ries (2 shared recommenders)
- Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon (2 shared recommenders)