China’s Mobile Economy
Opportunities in the Largest and Fastest Information Consumption Boom
By Winston Ma
About the book
Over 2014 and 2015, according to Winston Ma, China's huge connected middle class moved to mobile and multi-screen use almost overnight. Ma organizes the book around three linked parts of the digital economy. The first is the consumer goods e-commerce boom, where Alibaba's Taobao and Tmall count nearly twice the active buyers of eBay. The second is the spread of smartphones, tablets and the mobile Internet, with online-to-offline retail already disrupting new shopping malls. The third is the role of mobile as a source of lifestyle and entertainment, as young Chinese users spend on games, video, music and virtual goods. Ma writes for executives, investors, bankers, advisers and consultants.
McKinsey CEO Dominic Barton endorsed it as both a survey of a fast-changing economic landscape and a field guide to what is happening on the ground, and Brookings Institution co-chairman John L. Thornton praised its close study of the companies, personalities and forces reshaping China.
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This book has 4 recommendations
Dominic Barton (CEO/McKinsey)
Every company – and every country – must succeed at digitalization to compete successfully in the 21st century. Winston Ma delivers a rare book that is both an outstanding survey of a fast-changing and vitally important economic landscape and a delightful ‘field guide’ that will enrich your understanding of what’s really happening on the ground.
Reuben Jeffery III (President and CEO/Rockefeller & Co., Inc.)
Winston has written a first of its kind – a timely, insightful and eminently readable analyses of the world’s fastest growing mobile economy. A must-read for anyone interested in China, the mobile economy, or technology, more broadly. Eye-opening and thoroughly enjoyable.
John L. Thornton (Co-Chairman/Brookings Institution)
China is determined to make innovation an engine for the next stage of the country’s development, and no sector has been more creative or dynamic than the mobile economy, which in some areas has surpassed even the United States. Winston Ma’s deep dive into this fiercely competitive, constantly evolving industry dissects the companies, personalities and forces that are transforming China and that will inevitably influence commerce far beyond its shores.
Xiaodong Lee (President & CEO/China Internet Network Information Center)
Chinese society is experiencing a rapid transformation, becoming increasingly industrialized and digital-based. The Chinese Internet population has officially entered into the age of mobile Internet. This extraordinary book explains how the Internet has been the engine that catapults commercial activities from offline to online and towards ubiquity
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Dominic Barton, Reuben Jeffery III, John L. Thornton, Xiaodong Lee