Collaborative Advantage
How collaboration beats competition as a strategy for success
By Paul Skinner
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GETAbout the book
Paul Skinner, a strategic consultant and social entrepreneur, argues that history has reached a turning point at which pursuing competitive advantage may no longer serve an organization's interests. In its place he proposes collaborative advantage, viewing current business and social challenges through that strategic lens. The guide sets out techniques for rallying staff, partners, collaborators and customers behind a common purpose, with the aim of improving innovation, reaching more customers or beneficiaries, deepening loyalty, raising income and forging more ambitious partnerships. It also aims to decouple growth potential from the resources an organization controls, and presents bringing outside value inside as a route to transform growth or impact. Skinner applies the approach to companies and non-profits alike.
InspirEngage International founder Melody Hossaini, a longtime friend and colleague of Skinner who watched the book take shape, says it makes a strong case that the world has moved past competition-based strategies.
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This book has 1 recommendation
Melody Hossaini (Founder & CEO/InspirEngage International)
Written by a fellow social entrepreneur and a dear friend who I have known and worked with for a long time, so I am privileged to have seen the process and thinking that lead to this incredible book. This book puts forward a strong case for why our world has passed competition-based strategies, and instead, the level of success that can be gained from seeing business, our communities and indeed our world as an interconnected eco-system, requiring collaborative approaches. Book that will no doubt have considerable impact on many organisations.
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