Comic-Con and the Business of Pop Culture
What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment
About the book
At the Comic-Con trade show in San Diego, more than 130,000 fans, gamers and cosplayers gather each summer alongside entertainment celebrities and industry professionals. From humble beginnings it grew into a sprawling mix of film, television, games, art, fashion, toys and merchandise. Digital media expert Rob Salkowitz, an avowed comics fan, uses the event to explain how comics came to sit at the center of 21st-century media. Moving from the exhibit hall and panels to private parties and business suites, he traces the influence of comics culture on marketing, storytelling, entertainment, education and digital technology. He also considers what the recent success of comics on tablets means for other industries disrupted by digital distribution.
Livescape Group co-founder Iqbal Ameer picked it up to learn how to build a devoted fan base that is passionate about his company's brands.
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This book has 1 recommendation
Iqbal Ameer (Co-Founder/Livescape Group)
I’m currently reading Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment by Robert Salkowitz. I want to learn more about how I can create a diehard fan base that loves and is passionate about our brands and will support us all the way. During our latest IT’S THE SHIP 2017 festival, we had 8 guests that got our IT’S THE SHIP tattoos on their bodies – this shows that this festival has and will continue to impact people’s lives. I want to try and implement similar things like this for all of our events.
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