Competing in the Age of AI

Data, analytics and AI-driven processes are changing the nature of work and, Marco Iansiti and Karim R. Lakhani argue, what a firm is. Organizations centred on AI run on a new operating architecture that alters the way value is created, captured, shared and delivered, and rebuilding a company around data removes long-standing limits on scale, scope and learning. With examples from Amazon, Ant Financial, Microsoft and Airbnb, the authors offer a way to rethink business and operating models. They show how clashes between digital and traditional firms are reshaping competition and pushing older companies to adapt, and weigh the risks and new duties for leaders. Published in 2020, it rests on studies of hundreds of companies in many industries.

Mark Cuban named it in a What I'm Reading post, alongside The Politics Industry.