Content Machine

From nothing to an annual run rate above AUD 1 million in two years, with only $181.23 spent on advertising: that is how Dan Norris grew his WordPress support business, and it forms the basis of his strategy for building a seven-figure company on content marketing alone. Norris covers the fundamentals, from creating strong content to standing out from the crowd, but his main concern is turning content into a fast-growing business. He identifies the single biggest mistake that sinks content marketing efforts and examines how leading content marketers built their audiences, content and businesses. Downloads and frameworks cover idea generation, writing guidelines, and hiring and scaling a content team.

Prospect.io chief executive Vincenzo Ruggiero included it among the books he recommends to young people interested in his career path.