About the book
Dan Norris's guide to creative work holds that everyone is creative, but that a force he calls Hate stops people from making things, and sets out how to overcome it and finally write, blog, podcast, take up photography or start a business.
Content marketer Andra Zaharia named it among the reads she would pick if she were starting a career in marketing.
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This book has 1 recommendation
Andra Zaharia (Freelance Content Marketer/The Content Habit)
While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Create or Hate.
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