Creativity Rules

Stanford University professor Tina Seelig adapts her popular creativity course into a practical guide to acting on ideas. For fifteen years she has taught Stanford students how to draw on their entrepreneurial spirit, and the book organizes that teaching around what she calls the Invention Cycle. Its four stages build on one another: imagination, the ability to picture things that do not yet exist; creativity, imagination applied to a challenge; innovation, creativity used to produce original solutions; and entrepreneurship, innovation carried through until ideas become real and in turn spark the imaginations of others. Each stage is meant to support the next. She is billed as an internationally best-selling author.

Cat Williams-Treloar describes it as a quick tour through the invention cycle and credits its guidance with moving ideas out of one's head and into the real world.