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This book has 10 recommendations

Seth Godin (Author & Entrepreneur)

This is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle.

Bogdan Iordache (Co-Founder/How to Web)

There are quite a few good business books on technology, and I'll list below some I find to be a good starting point. Personally, I like biographies a lot and I mostly read biographies of dead people, because those are the most honest ones. So because the computer age is still very young, there won't be a lot of biographies in my list.

Marcos Steverlynck (CTO/Rise Art)

One of the most influential books ever for entrepreneurs has to be Crossing the Chasm by Geoffrey Moore. Although a bit dated now (having first been published in 1991), it still provides amazing insight into the technology markets and the adoption of technology by consumers. Many startups fail to understand their markets. Moore’s book helps entrepreneurs to understand their customers better, and to cater to their needs.

Ashley Hathaway (Enterprise Product Manager)

When it comes to work books I definitely like to ask my leaders what their favorite books are. There are lots of repeats (Crossing the Chasm, Innovator's Dilemma & Solution, Lean Startup, etc), but every now and then someone will have a really unique one that I’ll read. I always read those right away. I’ve also taken book recommendations & then not read the book for like a year. I’ll go back and say, “Hey I finally read that book you recommended forever ago.” It’s fun.

Leah Lizarondo (Co-Founder/412 Food Rescue)

People congratulate me all the time for "launching" 412 Food Rescue. My reaction is always to say -- wait till we scale. I don't think it is hard to launch things. It's fairly easy to launch something. And it's easy to get drawn in by all the media and excitement around launch. But pushing out bright shiny objects is a canard for achievement. Scaling is hard. I've had this book since it was released and it's one of the classics on my shelf.

Sanja Zepan (Co-Founder/Homey)

Crossing the Chasm, by Geoffrey A. Moore, is excellent for products that are moving from early adopters to wider market.

Neal O'Gorman (Serial Entrepreneur)

Crossing the Chasm opened my eyes to the existence and reality of the hype curve, early adopters and the now infamous trough of disillusionment. It's a model that I've used to try to understand where certain products/trends are residing.

Patricia Reed (Technology Growth Leader & Mentor)

Crossing the Chasm: classic on how to grow product market share.

Kevan Lee (Marketing Director/Buffer)

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Christopher Lochhead (Host/Legends and Losers Podcast)

As a young kid coming up in the technology industry, Geoffrey Moore’s “Crossing the Chasm” helped me understand the evolution of market categories. I was able to apply his insights directly in my career and I’m grateful to him for that.

Amazon description

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing.

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

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See more books recommended by

Seth Godin, Bogdan Iordache, Marcos Steverlynck, Ashley Hathaway, Leah Lizarondo, Sanja Zepan, Neal O'Gorman, Patricia Reed, Kevan Lee, Christopher Lochhead

See more books written by

Geoffrey A. Moore


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