Data-ism
The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
By Steve Lohr
About the book
Steve Lohr covers technology for The New York Times, and his account traces how vast data sets are becoming the raw material of the information economy, much as coal, oil and iron ore powered the Industrial Revolution. He cites an estimate that 90 percent of all data in history had been produced in the previous two years, and an International Data Corporation figure that put the 2014 data universe at 4.4 zettabytes. Lohr profiles young data science entrepreneurs alongside IBM's large bets on the field, and he argues that decisions could come to rest more on analysis and less on intuition and experience, changing how organizations are led. He also weighs the darker side of a world run on data.
Thomas Goetz, co-founder of Iodine and formerly of Wired, said Lohr separates the real strengths of data-driven decisions from their limits and finds the human side of the subject.
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This book has 1 recommendation
Thomas Goetz (Co-founder/Iodine)
There’s so much hype out there about ‘big data,’ and in my work at Wired and now at Iodine I’ve been responsible for some share of it. Lohr’s book thankfully discerns the real power — and limitations — of data-driven decisions. He finds the humanity in the subject, and makes a strong case that data is only going to be an ever-more powerful force in business and society, for good and ill.
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