Design to Grow
How Coca-Cola Learned to Combine Scale and Agility
About the book
Coca-Cola executive David Butler, writing with Fast Company senior editor Linda Tischler, explains how one of the world's largest companies learned to use design to grow by pairing the benefits of size with the agility needed to react quickly to changing markets. The authors warn that every company risks a Kodak moment, watching advantages built over decades disappear almost overnight because it cannot adapt, while most agile startups fail because they cannot scale. Butler, who leads innovation and entrepreneurship at Coca-Cola as a vice president, shares both successes and failures from inside the company. Plain language and case studies show how the approach works at Coca-Cola and how other businesses can apply it to their own growth.
Mailbird CEO Andrea Loubier said that, running a small tech startup, she drew useful lessons from how Coca-Cola designed, localized and iterated its systems to scale.
We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 1 recommendation
Andrea Loubier (CEO/MailBird)
A book called Design to Grow studies the difference of large corporations who have scale versus small startups who have agility. As the CEO of Mailbird, a small tech startup looking to take on email domination for the world, there were some valuable lessons to learn from how big corporations like Coca Cola learned to design their systems, localize them and iterate to scale their business going from a cola company to an all beverage company.
Get this book on Amazon | Barnes & Noble | Apple Books