About the book
Guy Kawasaki defines enchantment as something other than manipulation: a way of bringing about voluntary, lasting change in what other people think and do. He argues it can turn hostility into civility, civility into affinity and skeptics into believers, in settings as varied as a shop sale, a boardroom deal or a Facebook post. The approach rests on being likable and trustworthy, enlisting other people's own goals, and framing a cause they can embrace. Examples include a Peace Corps volunteer defusing a confrontation with armed guerrillas, the small cable channel E! winning broadcast rights to Howard Stern, and Vibram Five Fingers building a loyal following for an odd running shoe. He also covers push and pull technologies.
Jack Wong, co-founder of Shoe Mo, found its approach to building likability and trust with clients practical for his business development work, and Leah Lizarondo of 412 Food Rescue said it is the business book she keeps returning to, her copy full of dog-ears.
We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 2 recommendations
Leah Lizarondo (Co-Founder/412 Food Rescue)
I read a lot of nonfiction and business books - but this is the one I keep on going back to. Enchantment is a mindset--and if you approach your work, each interaction, with this in mind, it will change everything. My copy of this book has dog-ears everywhere. If I could keep it in my bag everyday, I would.
Jack Wong (Co-Founder/Shoe Mo)
Guy Kawasaki's Enchantment's approach to relationships with clients / customers / partners is definitely something practicable - on building likability and trustworthiness. I have always been a Business Development kinda guy so this was actually very helpful.
This book is part of our collection:
Get this book on Amazon | Barnes & Noble | Apple Books