About the book
Journalist Brad Stone charts the rise of Amazon from an online bookseller in the 1990s, through its near collapse in the dot-com bust, to its revival on the strength of the Kindle, Amazon Web Services and Amazon Prime. Alongside the company history he recounts Jeff Bezos's childhood and his Wall Street years at the hedge fund D. E. Shaw, and describes a culture of relentless ambition and secrecy. Stone interviewed current and former employees and members of the Bezos family, and later research and regulators' reports have drawn on his account of the company's internal workings. While researching it, he located Bezos's biological father, Ted Jorgensen, who had been unaware of his son's fame.
Ansuz Balder Magni Investments chief Alan Pierce called it a remarkable glimpse into one of history's most disruptive companies, and Kid Genius co-founder Craig Pearce says it is likely his favorite business book.
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This book has 10 recommendations
Shane Parrish (Founder/Syrus Partners)
I really enjoyed Brad Stone's The Everything Store: Jeff Bezos and the Age of Amazon. Anyone who wants to better understand the dynamics of disruption or just gain a better understanding of the website we've come to love, must read this book.
Raluca Radu (Owner/MTH Digital)
I read 1 year ago The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone and I had just started my own business. Most books you read about American entrepreneurs are so inspirational and it makes it seen so easy to work for a startup. This book shows you however the flaws of the leader, the leader and the business's weak moments, the principles of frugality, the way he celebrated his team but also split with some of them, the tough decisions. Some of these really inspired me on how to move further and I got some nice and highly applicable ideas from the book.
Jilliene Helman (CEO/Realty Mogul)
One of my favorite books is The Everything Store, which is the story of Amazon. I really, really like company biographies. They're just kind of the style of book that I've gotten really into.
Scott Johnson (Freelance Software Engineer)
If you're interested in high tech as a career path then I'd recommend a series of case studies around the development of products / founding of companies. Here are 5 examples:
- Soul of a New Machine by Tracy Kidder (1981)
- Startup: A Silicon Valley Adventure by Jerry Kaplan (1996)
- Show Stopper by G Pascal Zachary (1994)
- The Launch Pad: Inside Y Combinator by Randall Stross (2013)
- The Everything Store by Brad Stone (2014)
These books all tell the tale of starting a company or building a product and despite covering a time span of 30+ years and multiple generations of technology the remarkable thing is just how very, very similar they are. While the technology changes, the process of creating something from whole cloth doesn't. That's a great lesson for people to learn.
Craig Pearce (Co-Founder/Kid Genius)
My favourite business book is likely The Everything Store: Jeff Bezos and the Age of Amazon. It is full of great wisdom and learnings from the building of Amazon. It’s both informative and entertaining. I think it is a must read for anyone starting a business in tech.
Alan Pierce (CEO/Ansuz Balder Magni Investments)
This was an amazing glimpse into one of the most disruptive companies in history as well as the past and future trajectory of e-commerce and retail. It is also a testament to unwavering self-belief. The thing that impressed me the most is that Jeff Bezos intentionally built an entire department dedicated to making his primary business obsolete which allowed him to take the lead in the next development, e-books. His foresight is extraordinary and he is an inspirational big thinker.
Aaron Watson (CEO/PiperCreative)
Amazon is going to rule the world unless governments decide to break them up. It just makes sense to understand the most powerful company on the planet. Also, there is a (small) chance that Amazon sets up HQ2 in my hometown (Pittsburgh).
Daylon Soh (Product, Growth & Design Architect)
If I read a biography by a business titan or prime mover and he/she recommends a particular title, I would read it next. For example, I found out about Sam Walton's biography from Jeff Bezos quotes in The Everything Store by Brad Stone. They're both great books to read if you're in eCommerce or Retail, answering your earlier question.
Recommended by Yaro Starak (Founder/Entrepreneurs-Journey.com)
Santiago Basulto (Co-Founder/rmotr.com)
I love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacson) or Jeff Bezos are great too.
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Shane Parrish, Raluca Radu, Jilliene Helman, Scott Johnson, Craig Pearce, Alan Pierce, Aaron Watson, Daylon Soh, Yaro Starak, Santiago Basulto
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Often recommended alongside
- The 7 Habits of Highly Effective People by Stephen R. Covey (3 shared recommenders)
- Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal by Nick Bilton (3 shared recommenders)
- Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter (2 shared recommenders)
- Steve Jobs by Walter Isaacson (2 shared recommenders)
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber (2 shared recommenders)
- Think and Grow Rich by Napoleon Hill (2 shared recommenders)
Appears in collections
- Best Books for Starting an Online Business as Recommended by Top Entrepreneurs and Investors
- 13 Best Business Biographies That Will Show You the Struggles of World’s Biggest Entrepreneurs
Sources
- 10 Things I Learned Reading Brad Stone’s The Everything Store: Jeff Bezos and the Age of Amazon
- Interview with Raluca Radu, owner of MTH Digital
- How Jilliene Helman Raised $45M of Venture Capital and Built a Real Estate Crowdfunding Business (Growth Everywhere podcast)
- Interview with Scott Johnson
- Interview with Craig Pearce
- Alan Pierce, CEO of Ansuz Balder Magni Investments, Reads 5 Days per Week
- Aaron Watson, CEO at PiperCreative, Shares His 'Why' For Reading
- Daylon Soh, Product, Growth & Design Architect, Gives Insightful Advice on Choosing Your Books to Read
- Yaro Starak, Founder of Entrepreneurs-Journey.com: ’’There’s no such thing as failure, there’s only stepping stones to success’’
- Santiago Basulto, Co-Founder of rmotr.com, Provides a Reading List for Founders, Coders & Stoics


