About the book
Marketing expert Jay Abraham, an adviser to large American corporations, sets out ways to find or create wealth-building opportunities in any existing business, enterprise or venture. Using examples from his own experience, he concentrates on spotting hidden assets, overlooked opportunities and untapped resources. Among his examples, one entrepreneur turned the ballpoint pen into roll-on deodorant, and Fred Smith built Federal Express as an overnight delivery company on the methods banks use to clear checks. The program is organized as 21 ways to outthink, outperform and outearn rivals, with advice on adapting each tool to individual circumstances. It was published in 2000.
Ramit Sethi recalled picking up a copy years ago and said it showed him Jay Abraham's thinking on building wealth with proven systems.
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This book has 1 recommendation
Ramit Sethi (Founder/GrowthLab)
Years ago, I picked up a copy of this book, and it opened my eyes to Jay’s philosophy on wealth creation through proven systems.
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