Giftology
The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
By John Ruhlin
About the book
Gifts, in John Ruhlin's account, are an investment that can pay dividends rather than an expense. Giftology sets out his approach to using them in business to stand out amid the thirty thousand or more messages the average person receives daily. Ruhlin explains how to give on a tight budget, why a gift of modest value can beat an expensive one, and when gifts are best sent. He describes turning existing clients into salespeople and building what he calls a Referral Factory, a group of influencers who vouch for the giver. He also applies the method to a company's supply chain, and a bonus resource lists the ten worst gifts to avoid.
John Hall, CEO and co-founder of Influence & Co, named it among the books he recommends to young people interested in his career path.
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This book has 1 recommendation
John Hall (CEO & Co-Founder/Influence & Co)
Question: What books would you recommend to young people interested in your career path?
Answer:
- 50 Signs You Know You Are An Entrepreneur - John Rampton and Joel Comm
- Giftology - John Ruhlin
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