Goliath’s Revenge
How Established Companies Turn the Tables on Digital Disruptors
About the book
Todd Hewlin and Scott A. Snyder argue that established companies can turn their scale, reach, data and expertise against digital disruptors. With blockchain, robotics, artificial intelligence, immersive experiences and the internet of things reshaping competition in every industry, they set out six new rules that divide the winners from the losers, using cases from NASA, Cisco, General Motors, Mastercard, Hitachi and others. Their recommendations include prioritizing innovation investments to rebuild a competitive moat, using smart cannibalization to defend the core business, resetting talent development and delivering step-change results for customers as a route into adjacent markets. It is written for executives and aspiring leaders at established companies, drawing on the authors' background in strategic planning, leadership development and digital transformation.
Adam Grant put it on his list of 19 new leadership books to read in 2019 for its practical tips on how big companies can get ahead of scrappy startups, and Avon chief executive Jan Zijderveld endorsed it as help for leaders pursuing digital ambitions.
We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 2 recommendations
Adam Grant (Author)
Will your business be disrupted? Definitely. Do the disruptors have to be a small band of hackers in a garage? Definitely not. This book is full of practical tips for big companies to get a leg up on scrappy startups.
Jan Zijderveld (CEO/Avon)
Digital disruption is now the norm, with the consumer in the driver seat. Goliath's Revenge can help leaders realise their digital ambitions.
Get this book on Amazon | Barnes & Noble | Apple Books