The Halo Effect
… and the Eight Other Business Delusions That Deceive Managers
About the book
Business academic Phil Rosenzweig takes aim at the research and books that claim to reveal the secrets of business success, arguing that much of it is pseudoscience. The halo effect of the title is a bias: observers judge a company's leadership, strategy or customer focus by looking at its financial results, so any link between those qualities and success becomes circular. Rosenzweig sets out nine delusions in all, among them confusing correlation with causation, studying only winners, and the belief that lasting success is achievable. He singles out Good to Great, Built to Last and In Search of Excellence. The Frankfurt Book Fair named it Business Book of the Year in 2007.
Steven Stokes, CSO at DUKE, said it challenged business book delusions and the pseudoscience some authors rely on, and reminded him that their advice may not suit a given team, business or situation.
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This book has 1 recommendation
Steven Stokes (CSO/DUKE)
It questioned the delusions of business books and the pseudoscience that some use. It reminded me that the advice given in business books may not necessarily be right for you, your team, your business or the current situation.
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