Hershey
Milton S. Hershey’s Extraordinary Life of Wealth, Empire, and Utopian Dreams
About the book
Journalist Michael D'Antonio tells the life of Milton S. Hershey, a businessman with little formal education who brought affordable milk chocolate to America. Born to a minister's daughter and a father who deserted the family, Hershey saw his first two candy shops go bankrupt before the Lancaster Caramel Company succeeded. He later sold it, perfected a stable chocolate bar with a long shelf life, and pioneered branding, mass production and marketing. He built the world's largest chocolate factory, a utopian village for his workers in rural Pennsylvania, Cuban sugar plantations and Hershey Park, kept workers employed through the Great Depression, and secretly left his fortune to an orphanage and a school for boys. D'Antonio is a Pulitzer Prize-winning journalist.
Yaro Starak, founder of Entrepreneurs-Journey.com, mentioned reading the Hershey story as part of a run of books on how companies such as Hershey's and Cadbury got started.
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Yaro Starak (Founder/Entrepreneurs-Journey.com)
Lots of other stories. Like, I read the Hershey story, how Hershey’s got started. I read the Cadbury story about the Cadbury chocolates got started. As you can see, there’s a bit of a trend here: coffee and chocolate with Starbucks.
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