About the book
Cass R. Sunstein's account of social change draws on behavioral economics, psychology and other fields, with social norms and their frequent collapse at the center. Norms that keep people quiet can sustain even an unpopular status quo until someone challenges them, as when a woman says me too. At times pent-up outrage breaks loose and old practices collapse quickly; at other times change comes gradually through nudges such as calorie-counting apps, texted deadline reminders and automatic enrollment in pension or green energy plans. He weighs which nudges work and why bans and mandates sometimes replace them. He also examines social cascades and partyism, a strong bias against members of an opposing party, which can both fuel and block change.
Angela Duckworth endorsed it for combining several traditions in behavioral science to show how major shifts begin, and Chip Heath praised it as a source of fresh insight and useful tools for anyone serious about change.
We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 2 recommendations
Angela Duckworth (Author)
It's often said that the only constancy in life is change. Cass Sunstein weaves threads from diverse traditions in behavioral science to explain how big shifts get started.
Chip Heath (Author)
If you think you'd like to change something―another person, an organization, or even your society―then try this test: Pick up this book and read five pages. If you don't have your eyes opened with a fresh insight or useful tool, well, you're probably not serious enough about making change.
Get this book on Amazon | Barnes & Noble