How Good Do You Want to Be?

Football coach Nick Saban, who led LSU to its first football championship in 45 years, sets out the philosophy he uses to create success, drawn from over thirty years of playing and coaching. Under the heading Organization, Organization, Organization, he argues that everyone should know their responsibilities and answer to the whole group. Motivate to Dominate applies the psychology of teams and individuals, No Other Way than Right calls for ethics and values, and Look in the Mirror asks leaders to know their strengths and weaknesses. The advice comes mixed with memoir: anecdotes from his life and career and what he saw while working alongside figures such as Bill Belichick and Jerry Glanville.

ClearHat Marketing co-founder Adam Lawrence named it when asked for his favorite book.