Impossible to Ignore

For more science on the topic of how intentional "mistakes" can aid in memory retention, I recommend the book Impossible to Ignore by Dr. Carmen Simon. The gist of it is that you need to surprise the brain or to make it work a little extra to form memories. Our brains automatically delete our routine memories fairly quickly. Most of us don't know what we were doing on this day a year ago. But we easily remember things that violate our expectations.

If you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it.

Carmen Simon has broken the mold by showing how to enhance memory for our good ideas―not just in ourselves but in others.