About the book
Google's growth from an academic project at Stanford into a company earning billions from advertising is the subject of technology reporter Steven Levy's 2011 inside account. Levy wrote it with the cooperation of top management, including cofounders Larry Page and Sergey Brin, and was granted access inside the Googleplex. He shows how ad revenue paid for data centers, open-source phones, YouTube, cloud computing and the digitizing of books. Levy credits the company's engineering mind-set and values such as speed, openness, experimentation and risk taking. Separate chapters examine Google's culture, its phone and TV ventures, its moral dilemma in China, and its relationship with government.
Alan Pierce, CEO of Ansuz Balder Magni Investments, picked it up hoping to learn how Google is changing the world and to apply that to business decisions and investment choices.
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This book has 1 recommendation
Alan Pierce (CEO/Ansuz Balder Magni Investments)
I’m currently reading “In the Plex: How Google Thinks, Works and Shapes Our Life" and am excited on gaining more insight into how google is changing the world and hopefully to get some valuable understanding I can use to maximize business decisions and read future trends while assessing investment opportunities for my company, ABM Investments.
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