About the book
Eric Ries turns from how startups innovate to a deeper question: how a company can stay true to its mission once it succeeds. He traces the hidden forces that pull even great organizations away from their values and explains how businesses can be built to resist that pull. Out of twenty years of work with founders, chief executives and investors worldwide, he lays out a blueprint for what he calls mission-locked organizations, designed to grow and last without losing their purpose. His examples range from Cadbury and the John Lewis Partnership to Vanguard and Anthropic. The author of The Lean Startup frames integrity, not disruption, as the most radical idea in business.
Adam Grant included it in The 12 New Books to Enliven Spring and Summer, calling it a road map for keeping people and organizations from unethical choices.
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Adam Grant (Author)
A road map to preventing people and organizations from making unethical decisions.
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