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This book has 1 recommendation

Ella Zheng (Partner & Art Director/The Workbench)

I find Museums and institutions in Singapore are generally very safe in design. This book opens up a whole new world of how western graphic designers are experimenting with new systems of design and the works created are very fascinating. You also get to hear from both the designers and clients view of the design. It inspires me to keep pushing the current standards of Singapore further as the shape of design grows in Singapore. This book is very inspiring for young designers as it will push them to think out of the box. It will let them understand how the designers and clients think about design (like why it is designed in a certain way) and they can learn tips and lessons from them.

Amazon description

An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions. Originality is the guiding principle of art and culture. The visual communication of museums, theaters, and other cultural institutions is no less pioneering.

One would be hard pressed to find another area of graphic design in which the work is so fresh and experimental and so often blazes trails for future visual trends. Young designers often get their first breaks working for cultural institutions, where they can prove themselves creatively. Through work for these types of clients, established studios can also remain agile and experiment with new forms of visual expression. Today, cultural institutions are proving to be extraordinarily open to breaking new ground where art meets logos, culture meets commerce, and design meets curation.

In this way, they are becoming catalysts for cutting-edge design concepts and innovative styles produced by designers who are often as visionary as the clients for whom they work. Introducing: Culture Identities is a collection of outstanding design work for international cultural institutions. The book features poster campaigns, publications, and corporate design—much of which is designed to function across various media platforms. Extensive features introduce relevant topics and lend insight from two key perspectives. On the one hand, the book gives voice to designers such as Bureau Mirko Borsche or the New York-based studio 2x4 who are especially active in the cultural field.

On the other hand, readers hear from notables on the client side including MoMA, the Barbican, Van Abbemuseum, and documenta. With its collection of stunning visual examples, Introducing: Culture Identities reveals what is state-of-the-art in today’s graphic design. The book inspires designers and cultural institutions to understand each other better and continue to push the limit of what is possible creatively.

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Ella Zheng

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Robert Klanten


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