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Jose He, Chief Performance Officer of, Became a Strong, More Confident Person Thanks to a Book

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Jose He is the Co-Founder and Chief Performance Officer of, and Founder of the pet technology startup Cuzzey.

You’re probably already familiar with Bountie from the previous interview we had with Lex Na, Bountie’s CEO (thank you for introducing us to Jose He!). Bountie is a platform for online gamers in Asia, dedicated to help them make a living while playing, and rewarding them in cryptocurrency.

At Bountie, Jose is in charge with the performance of the organization, orchestrating the company’s vision, and assisting the team to reach personal excellence. He is also to lead and communicate effectively with shareholders, employees, government authorities, stakeholders, public and media.

Jose has 10+ years of experience as a Senior Business Development Strategist and is the former executive chairman of Speaker & Trainer Association. He also excels in public speaking, after conducting courses on Change and Adaption Management, Mastering of Salesmanship & Showmanship, Positive Thinking, and others.

In 2016, at the age of 35, Jose wanted to get out of his comfort zone and jump into the pet industry. He joined the tech startup community as a petpreneur and founded Cuzzey, a social pets community that connects pet businesses / entrepreneurs with pet owners, providing a convenient way to shop online for pet services and supplies.

Find out what books pushed Jose He to start taking responsibility, helped him make better decisions, the ones that will provide the fundamentals for future entrepreneurs, and more.

What’s your favorite book and why? Business and non-business, if possible.

Never Give Up” – Jack Ma in his own words. The entire reason why Alibaba or Jack himself being so successful is beautifully captured entirely in the book.

Was there a moment, specifically, when something you read in a book helped you? Can you tell me about it?

Never Give Up, Jack Ma. I was completely moved and impressed by him and his team. The fact that they were adamant in overcoming all obstacles and negativities despite all odds were against them. They were relentless. I was facing many problems during my first startup. Reading up on the book allowed me to understand that my problems were not good enough to make me fail but giving up was.

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What books had the biggest impact on you? (perhaps changed the way you see things, dramatically changed your career path)

Think and Grow Rich. I was very much suffering from inferiority complex since young. I had low self-confidence and I was feeling bitter all the time. I was constantly asking myself, why was I not born rich? Why am I not perfectly handsome? Why am I not outspoken? Why don’t I have many friends and that I was popular? After reading Think and Grow Rich I was enlightened. I then understood that my past doesn’t represent my future and that others’ opinion of me doesn’t have to become my reality. I started taking full responsibility over my personal development and growth. Fast forward, I am utterly glad to have made the right decision.

What books would you recommend to youngsters interested in your professional path? Why? (no number limit here)

I believe it takes tonnes of understanding, motivation, wisdom & competence to become an extremely successful entrepreneur. To reach that high level is tough, to remain at that level is even tougher. I reckon that these books should be able to provide a basic fundamental to young peeps on what to expect before deciding to hop on to join us as a tech startup.

I’m interested in finding out more about your reading habits. How often do you read? In what format?

I’m slow when it comes to reading. Usually, it will take 4-6 weeks to complete a book. Wait, is there even reading format?

How do you make time for reading?

During travels, break time, weekends & the final hour before I fall asleep. These are the many ways to complete a book haha.

How do you choose what books to read next?

I follow my inspirations. So highly likely I follow what my idols do. By doing so I continue to stay relevant and motivated by these guys. Without a single doubt, I will be reading up on the next release of books from Elon Musk and Jeff Bezos themselves.

Do you prioritize the books recommended by certain people? Is there anyone that you consider a book-recommendations guru?

I don’t really have a book-recommendations guru in mind. However, if my “idols” singled out to some specific books that are considered a “must-read”, for sure I will be grabbing them off the selves.

Last question: what book are you currently reading and what are you expecting to gain from it?

I’m now in the midst of reading Alibaba: The House That Jack Ma Built by Duncan Clark. So far Duncan did a fine job telling the story of Jack Ma, Chinese internet history, and Alibaba’s many highs and lows. I am really looking forward to receiving much new insights and inspirations through this book.

Links where you can follow Jose He or find out more about his projects:

All books mentioned by Jose He in this interview:

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