Lateral Thinking: Creativity Step by Step

Andra Zaharia (Freelance Content Marketer/The Content Habit)

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Lateral Thinking.

Tudor Mihailescu (Finance and Business Enablement Manager)

Beyond communication, CFO needs to learn to influence effectively, get people to contribute so that they buy in. Again, this is a vast space, some of my personal favourites being Who Moved My Cheese (Johnson), Lateral Thinking (de Bono), The Art of Asking (Palmer).

Faisal Amin (Co-Founder/Fruitbowl Digital)

I believe reading is a habit that must be inculcated irrespective of the career paths. Below mentioned are a few of my favourites that can hopefully bring wisdom to aspiring entrepreneurs.

• Lateral thinking by Edward de Bono
• 7 habits of highly effective people by Stephen R. Covey
• The lean startup by Eric Ries
• Rich Dad Poor Dad by ‎Robert Kiyosaki
• Freakonomics by Stephen J. Dubner and Steven Levitt