Linkedin Mastery for Entrepreneurs

Chris J Reed, who built his Black Marketing business entirely through LinkedIn, argues that the network is the logical starting point for any entrepreneur building a personal brand, and that those who neglect branding are more likely to lose out to competitors. He shows how to shape a profile into a branding tool, write messages that get professional results and become a thought leader on the platform. He also explains what LinkedIn is, why entrepreneurs should use it and why he considers it stronger than Facebook for B2B marketing. Reed keeps more than 60,000 LinkedIn connections, has one of the most viewed profiles on the site and holds Official LinkedIn Power Profile status.