Loonshots

This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.

It really is [a damn good book]. So I encourage people, loonshots.com, take a look at the book. And if you’re like, “I still need to be sold,” okay. Go read up on Safi and you’ll be like, “Okay, there are probably additional things that I could learn from Safi and from the historical examples that you weave together, right?” It’s really the way that I like to learn personally and I think it’s the way a lot of humans learn as you pointed out, is through stories that illustrate points. And it’s tempting I think, and this is another thing that impresses me about you, is to, from the influence of, in some cases academics too, to speak in abstractions and conceptual frameworks without the real life sort of human glue that makes it memorable. And the memorable component is really important because if you don’t have the acronyms, the stickiness of these concepts, how the hell are you going to apply them when the time comes that they are actually important to implement? So check out Loonshots.

Safi Bahcall extends the principles of emergence to the behavior of groups, creating an entirely new way of thinking about why some succeed and others fail. Safi hits all the right notes: the rhythm is right, the humor is right, the scope is right … everything is right. Loonshots should be required reading for anyone serious about changing the world for the better.

A wonderful book that explores the beauty, quirkiness and complexity of ideas, Loonshots will both educate and entertain you. If you care about ideas—especially new and out-of-the-box ones—you need to read this book.

One of the most intriguing and imaginative books about creativity I’ve ever read … physics meets history meets innovation meets management and organizational design.

In this age of noise, constant disturbances and lack of deep thinking, Loonshots is a breath of fresh air. If you want to find and nurture radical ideas that can transform your business, read this incredible book.

Some books challenge what you think―Loonshots will challenge how you think. Never before have we been given such a clear and compelling roadmap to questioning norms, embracing the impossible, and shooting for the stars. Loonshots is a must read for anyone passionate or crazy enough to take on today’s biggest challenges.