Book-Talk with Mark Moses, Founding Partner of CEO Coaching International
CEO Coaching International coaches more than 100 CEOs and entrepreneurs from nine countries.
A serial entrepreneur himself, Moses regularly speaks on topics related to what it takes to be a high-performing CEO and overcome adversity.
In his free time, Moses has been training for endurance sports, and he’s a 12-time finisher of Ironman. For those of you unfamiliar with the term: Ironman is an endurance competition that consists of a 2.4 mile swim, 112 mile bicycle ride, and a marathon (26 mile) run – raced in this order, without taking a break.
He’s also the author of Make Big Happen: How To Live, Work, and Give Big (came out in 2016), a book that revolves around the critical questions that every business leader should explore on their journey.
In our interview, he talks about the book he read 30 years ago and made him design the perfect life – and how his dream became true, his reading habits (he listens to audiobooks while training for running races!), and how the insights learned from those books inspire him to create content for his clients.
What’s your favorite book and why? Business and non-business, if possible.
Business: Good to Great by Jim Collins. Every time I read it I get more out of it. I appreciate the way he instills the impact of having the very best people and having the courage to replace those that are not.
Endurance: Shackleton’s Incredible Voyage. Truly inspiring story of determination, grit and beating all odds.
Was there a moment, specifically, when something you read in a book helped you? Can you tell us about it?
About 30 years ago, when I was 24, I read a book called, “If it Ain’t Broke… Break It!”. Inside the book it asked to dream about the perfect life. I wrote down the following:
– Sell my business – I sold my business at 26.
– Win the U.S. Squash Championship – happened when I was 27.
– Speak all over the world – this started when I was 41. I have done speaking engagements in every continent except Antarctica (but if you include the penguins I passed while doing the Marathon, I have done one their too)
– Be a millionaire by the time I was 30 – this was achieved when I was 26.
What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path.
- If it Ain’t Broke… Break It!
- Think and Grow Rich
- Good to Great
- Great by Choice
- What Got You Here Won’t Get You There
- Becoming an Ironman
What five books would you recommend to young people interested in your career path?
- Think and Grow Rich
- The Richest Man in Babylon
- Rich Dad Poor Dad
- How to Win Friends and Influence People
- Extreme Ownership
- Make Big Happen
We’re interested in finding out more about your reading habits. How often do you read? What format do you prefer? Do you take notes or have any other technique for conquering the torrent of information?
I read almost every day. Well, I listen to books and podcasts on Audible usually at 1.5 speed. I can usually finish a book every week or two while running.
I often stop to take notes when some good ideas come about.
I then take some of the best ideas that relate to our clients and write blog posts or create podcasts around the applications of what I am learning that I believe would benefit CEOs and entrepreneurs.
How do you handle information overload and social media?
Usually just spend 15 min per day on social media. This is 1st thing in the morning or when I am in an airport or on an airplane.
What’s a habit that made the biggest difference in your day to day life?
Getting up at 5AM and exercising every day.
Links where you can follow Mark Moses or find out more about his projects:
All books mentioned by Mark in our interview:
- Good to Great: Why Some Companies Make the Leap and Others Don’t, by Jim Collins
- Endurance: Shackleton’s Incredible Voyage, by Alfred Lansing
- If it Ain’t Broke…Break It!: And Other Unconventional Wisdom for a Changing Business World, by Robert J. Kriegel & Louis Palter
- Think and Grow Rich, by Napoleon Hill
- Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All, by Jim Collins
- What Got You Here Won’t Get You There: How successful people become even more successful, by Marshall Goldsmith
- Becoming an Ironman: First Encounters with the Ultimate Endurance Event, by Kara Douglass Thom
- The Richest Man in Babylon, by George S. Clason
- Rich Dad Poor Dad, by Robert Kiyosaki
- How to Win Friends and Influence People, by Dale Carnegie
- Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink
- Make Big Happen: How To Live, Work, and Give Big, by Mark Moses