About the book
David Meerman Scott and Brian Halligan use the Grateful Dead's approach to marketing as an example for businesses. According to the authors, an article by Joshua Green in The Atlantic partly inspired the book, which was published in 2010.
Seth Godin put it on his Books for the journey list.
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Seth Godin (Marketer, Entrepreneur)
On Seth Godin’s Books for the journey
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David Meerman Scott, Brian Halligan