About the book
Journalist William C. Taylor profiles entrepreneurs and executives who are building strong businesses by challenging business as usual. His cases run from innovators such as HBO, Pixar, Netflix and Google to global giants like Procter & Gamble and IBM, and even offbeat sandwich shop chains. Some of the organizations he covers were once dismissed as upstarts and are now growing fast. From their stories the book draws a set of principles: big original ideas pay off, being different makes the difference, no single person is as smart as a group, and cheaper helps but value counts for more. The readership it has in mind runs from entry-level staff to the CEO, and it appeared in 2006.
Jeff Tan, a peak performance pilot at REV Inspires, says its stories of business mavericks inspired him to dare, and he has reread it several times for a fresh perspective whenever he felt stuck.
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This book has 1 recommendation
Jeff Tan (Peak Performance Pilot/REV Inspires)
It’s a collection of stories of how business mavericks made it happen. It inspired me to dare! I’ve read this book multiple times as it always offered me a different perspective whenever I felt stuck.
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