About the book
Dan Schawbel, a personal branding specialist, argues that rising competition and the growth of Web 2.0 have changed how careers are managed, and that each person now has to be treated as a brand. He sets out a four-step method: discover, create, communicate and maintain a personal brand. The book explains how to use social networks, blogs, videos and podcasts, how to network well both online and offline, and adds branding advice from industry insiders. It is pitched at people seeking a first job, a promotion or a start in their own business.
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