Networking Is Not Working

Derek Coburn makes the case against traditional networking events, which he portrays as cattle calls of open bars and closed fists where strangers trade sales pitches for business cards. After thousands of fruitless hours at such events, he developed a different approach, and he credits it with raising his revenue by 300% in 18 months. His strategies center on becoming the person others turn to for connections and resources, building relationships with world-class professionals, adding value for one's best clients and earning more quality introductions to ideal prospects. Coburn presents these methods as a modern replacement for collecting business cards. It was published in 2014.

Examine.com co-founder Sol Orwell, who says he hates business books, named it among the books he would have people read instead.