New to Big
How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth
About the book
David Kidder and Christina Wallace argue that established companies are skilled at making big businesses bigger but less adept at finding new opportunities and growing them the way entrepreneurs and early-stage investors do. Kidder, chief executive of Bionic and an angel investor in more than thirty startups, sees operational efficiency and outdated bureaucracy as at war with new growth. Their answer is the Growth Operating System, which adapts tools, systems and mindsets from entrepreneurship and venture capital for large organizations. Its principles include valuing productive failure, paying attention to consumer behavior over consumer opinion, managing projects as a portfolio and learning from outside the company. The authors present it as a permanent capability rather than a one-off moonshot.
Adam Grant praised it as the long-awaited playbook for turning a bureaucracy into an innovation machine, and Clayton Christensen called it a unique roadmap for large companies trying to build growth engines from within.
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This book has 4 recommendations
Kate Johnson (President/Microsoft U.S.)
New to Big is a great how-to book for change leaders seeking to drive scalable, profitable growth in big companies, reminding us how to use deep questioning, masterful listening, and a learning culture to discover the ‘commercial truth’!
Clayton Christensen (Author)
Once a big company makes the decision to grow, it has to learn how. New to Big presents a unique roadmap for big companies looking to spark powerful growth engines from within.
Adam Grant (Author)
Big companies are normally where creativity goes to die. But David Kidder has spent his impressive career proving that it doesn’t have to be that way. This is the long-awaited playbook for figuring out how to turn your bureaucracy into an innovation machine. Whether you’re down in the trenches or up in the C-suite, it’s full of smart ideas that are immediately actionable and immensely useful.
Kathy Fish (Chief Research, Development, and Innovation Officer/P&G)
New to Big has been one of the biggest mindset shifts we’ve undertaken. Encouraging teams to fall in love with consumer problems while learning fast and encouraging leaders to think like venture capitalists has taken P&G back to its deeply entrepreneurial roots. A New to Big focus has created a culture of experimentation and speed. Combining this way of thinking with the strengths of a 181-year old company is transforming the way we innovate at P&G.
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Kate Johnson, Clayton Christensen, Adam Grant, Kathy Fish
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David Kidder, Christina Wallace