One Hundred & One Reasons To Get Out of Bed

Natasha Milne gathers 101 people who are working to help the planet, some of them household names and many not. Each contributor answers the same three questions: what motivates them every morning and why, what action they are taking, and what others can do. Among the voices are scientist Jane Goodall, filmmaker Louie Psihoyos, business figures Rick Ridgeway and Richard Branson, economist John Hewson and Shirley Manson, singer with Garbage. Their answers describe their concerns and the simple actions they take, and show how small habits get shared and grow into larger effects. Proceeds support charities represented by the contributors and an awareness campaign.