About the book
Gordon MacKenzie spent three decades at Hallmark Cards, many of them encouraging colleagues to slip free of Corporate Normalcy and rise into orbit, a state of dreaming, daring and doing beyond the administrative mind-set. His target is the giant hairball, the tangle of rules, traditions and systems built on what worked in the past that drags an organization toward mediocrity. Mixing the story of his own professional evolution with lessons on waking up and nurturing creative genius, the book is illustrated in full color and written with humor. MacKenzie first self-published it, and it became a business cult classic before its wider release to bookstores.
Todd Henry, founder of Accidental Creative, named it the most influential book of his early career, an insider's view of creative leadership that showed him how bureaucracy affects creativity and how to overcome it.
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This book has 1 recommendation
Todd Henry (Founder of Accidental Creative)
It’s difficult to say what business book is my favorite, as they all appeal to me in different ways. I’d say that the most influential book on my early career was Orbiting The Giant Hairball by Gordon MacKenzie. It was an insider look at creative leadership from the former creative director at Hallmark, and helped me open up to the effects of bureaucracy on creativity and how to surmount them.
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