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Persuader - cover


By Lee Child

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This book has 2 recommendations

Louis Grenier (Podcaster in Chief/Everyone Hates Marketers)

About storytelling: one book in particular that was recommended by one of my guests, Andre Chaperon, who’s one of the best copywriters out there. Books by Lee Child: one of his series is Jack Reacher, which is basically a thriller series of books. The way the stories are told is breathtaking and you can apply a lot of storytelling principles in your marketing by just reading those books.

Andre Chaperon (Entrepreneur & Writer)

The very first fiction book I read, like a proper fiction book was Persuader by Lee Child which is book number seven of his Jack Reacher series. I was 35 at the time, I’m 43 now so that was a few years ago. It just changed everything for me. It set the biggest impact on my writing style, it’s reading those Lee Child books, those Jack Reacher books. For me, that was the biggest shift. It’s like, “Oh wow. This writing is amazing.” Then I was just basically taking that and applying it to the business writing.

Amazon description

Re-issue of Jack Reacher's latest adventure to tie-in with publication of the paperback. Never forgive, never forget. That's Jack Reacher's standard operating procedure. And Francis Xavier Quinn was the worst guy he had ever met. He had done truly unforgivable things. So Reacher was glad to know he was dead.

Until the day he saw him, alive and well, riding in a limousine outside Boston's Symphony Hall. Never apologize. Never explain. When Reacher witnesses a brutal attempt to kidnap a terrified young student on a New England campus, he takes the law into his own hands.

That's his way, after all. Only this time, a cop dies, and Reacher doesn't stick around to explain. Has he lost his sense of right and wrong? Just because this time, it's personal?So begins Lee Child's seventh novel. Another heartstopping page-turner, it brings back Child's much-loved hero, Jack Reacher, at his pragmatic and uncompromising best.

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