About the book
Media coach Bill McGowan, an Emmy Award-winning correspondent, has worked with figures such as Kelly Clarkson, Jack Welch, Eli Manning, Kenneth Cole and Thomas Keller, and has advised executives at Spotify, Dropbox, Facebook, Airbnb and Salesforce.com. He argues that saying the right thing in the right way can decide whether a deal is sealed or lost, or whether a promotion comes. He explains how to craft a message and deliver it with the right language, both verbal and nonverbal, and how to avoid common communication pitfalls. The advice is organized around his Principles of Persuasion, which he presents as simple to learn and apply. It is aimed at business leaders who want to persuade others more effectively.
Sheryl Sandberg praised McGowan's advice, saying it gives readers a genuine shot at being heard and succeeding.
We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 1 recommendation
Sheryl Sandberg (COO/Facebook)
With Bill McGowan's book in front of you, your days of thinking 'I wish I had said that' will be behind you. His peerless advice offers readers a real chance to be heard and to succeed.
Get this book on Amazon | Barnes & Noble | Apple Books