Pour Your Heart Into It

Starbucks began as a single store on the Seattle waterfront, and Howard Schultz tells how it grew into a company with more than sixteen hundred stores worldwide by the time he wrote. The idea came to him while traveling in Italy, where he saw how closely Italians were tied to their coffee and to the coffee bars at the heart of social life. Schultz credits the growth to company values that give employees as much weight as profits and creativity as much attention as growth. The chapters illustrate principles, among them compromising anything except core values and the plain rule that everything matters.

Mohnish Pabrai listed it on his bookshelf of entrepreneurship and management titles, calling it a good book on the Starbucks story. Entrepreneurs-Journey.com founder Yaro Starak said the company mattered to him because he did much of his writing in Starbucks cafes.