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This book has 2 recommendations
Jilliene Helman (CEO/Realty Mogul)
I really, really like company biographies. They're just kind of the style of book that I've gotten really into. [...] I've read the Starbucks CEO book.Yaro Starak (Founder/Entrepreneurs-Journey.com)
There were also more traditional books or businesses I read about, like the biography of Starbucks. It’s really more the biography of the CEO, Howard Schultz, a lot about him growing the Starbucks brand. Since I spent a lot of time writing in Starbucks cafés, that was an important company to me.Amazon description
In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
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Sources
- How Jilliene Helman Raised $45M of Venture Capital and Built a Real Estate Crowdfunding Business (Growth Everywhere podcast)
- Yaro Starak, Founder of Entrepreneurs-Journey.com: ’’There’s no such thing as failure, there’s only stepping stones to success’’
