About the book
Psychologist Robert Levine studies how people are pushed into doing things they never meant to do, from buying products they did not want to joining suicide cults. To see manipulation from the inside, he went undercover, selling door to door and sitting in on training sessions for magicians. He examines the mindsets of those who flatter, pressure and deceive others, and finds shared tactics among parents, con artists, lovers and religious leaders. Television, telemarketing and self-deception all come under scrutiny. One reviewer saw his larger aim as arming readers against manipulation, and another noted that it shows how even well-educated cynics can be taken in by sales pitches.
Will MacAskill, founder of 80,000 Hours, called it the best book on persuasion he had found and more thorough than others in the genre, according to Tools of Titans.
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This book has 1 recommendation
Will MacAskill (Founder/80,000 Hours)
The ability to be convincing, sell ideas, and persuade other people is a meta-skill that transfers to many areas of your life. This book didn't become that popular, but it's the best book on persuasion that Will has found. It's much more in-depth than other options in the genre.
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