Predictable Revenue

Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

By Aaron Ross, Marylou Tyler

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About the book

An outbound sales process helped Salesforce.com add $100 million in recurring revenue, and Aaron Ross and Marylou Tyler lay it out here, calling it Cold Calling 2.0, a method that skips both cold calls and a marketing budget. They say it can produce a 9% response rate from cold prospects. The authors also set out seven fatal mistakes that chief executives and sales vice presidents keep making, and explain how to build self-managing sales teams in which each employee acts as a mini-CEO. The aim is a steady supply of qualified leads, so revenue becomes predictable without the leader's constant attention. CEOs, entrepreneurs and sales VPs are the readers they address.

Alex Hormozi included it in an X thread listing the only books he studies and rereads. AXDRAFT CEO Yuriy Zaremba called it the most direct and actionable guide to building a company's sales process.

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This book has 9 recommendations

Recommended by Louis Nyffenegger (Founder/PentesterLab)

Source: Interview with Louis Nyffenegger

Kurt Daradics (CEO/Freedom Speaks)

I couldn’t put it down. It’s saved me so much time, and now revenue is ramping up. After reading the book, we closed major deals immediately with the strategies.

Josiane Feigon (CEO/TeleSmart)

Reading Predictable Revenue is like having a delicious conversation with a sales guru who generously shares his sales process, results and lessons learned. I’m so impressed, energized and refreshed to hear such relevance mixed with humor and unabashed logic. This book is honest, relevant and logical and it’s rated A++ because it’s guaranteed to make you think and convinces you to change things up….fast. Now, please excuse me as I’m running out to a funeral for my phone. After reading my favorite chapter on RIP Cold Calling there’s no doubt its dead and gone and Aaron tells us why.

Pat Shah (CEO/SurchSquad)

I just finished reading your book. Unbelievable! I now know what's wrong with our sales process…

Damien Stevens (CEO/Servosity)

I have read Predictable Revenue and it's Entrepreneurial Crack!

Neal O'Gorman (Serial Entrepreneur)

If you're going into sales I highly recommend Predictable Revenue. It's another easy read but will help you put the right processes in place and ensure you have replaced 'cold calls' with 'warm' ones!

Recommended by Vincenzo Ruggiero (CEO/Prospect.io)

Source: Vincenzo Ruggiero, CEO of Prospect.io, Shares an Emotional, Entertaining, Educational Book List

Yuriy Zaremba (Co-Founder & CEO/AXDRAFT)

Most straightforward and actionable book on building a sales process in a company.

Alex Hormozi

On Alex Hormozi’s Alex Hormozi on X: 'Here are the only books I study (reread every so often)' thread

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