Predictably Irrational: The Hidden Forces That Shape Our Decisions

By Dan Ariely

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This book has 15 recommendations

Gabriel Coarna (Founder/Readable)

Dan Ariely’s Predictably Irrational totally blew my mind.

Andra Zaharia (Freelance Content Marketer/The Content Habit)

'While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Predictably Irrational.

Gunhee Park (Co-Founder/Populum)

Some other books I’ve really enjoyed: [...] Predicatbly Irrational.

Raluca Radu (Owner/MTH Digital)

I work in digital marketing so I would [recommend]: Predictably Irrational by Dan Ariely [...].

Ola Olusoga (Co-founder/Populum)

Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head".

Mike Benkovich (Founder/Anatomonics)

The title does an amazing job of summing up the entire book. Think you make rational decisions based on logic and reason? Think again! A complete eye-opener that everyone should read.

Radu Marcusu (CEO/Upswing)

Predictably Irrational is one of my favorite books and also a great resource for marketers to understand how our mind works and how we make buying decisions. I have a thing for behavioral economics lately so maybe that’s why I like it so much.

Neal O'Gorman (Serial Entrepreneur)

Predictably Irrational from Dan Ariely is also an excellent, insightful read. The example for pricing subscriptions for the economist is something every entrepreneur needs to be aware of and look to always apply.

Fabrice Grinda (Serial Entrepreneur, Investor)

I am a believer in gestalt. By reading so many books in so many different genres it helps me get analogies across categories to get a better understanding of how things work. In terms of specifics, I use behavioral economic tricks as presented in books like Predictably Irrational by Dan Ariely in product design, negotiations and presentations.

Rand Fishkin (Founder/Moz)

A phenomenal work from Dan Ariely on why we make seemingly irrational choices.

Louis Grenier (Podcaster in Chief/Everyone Hates Marketers)

“Incognito: The Secret Lives of the Brain” and “Predictably Irrational” are 2 very good books on psychology that I think you should read.

Pedro Cortés (Independent Designer)

To get a good a fulfilling career I believe you need to balance money with your mindset and personal life and for those, I would again recommend the 4hww (to question the 9-5 life), F.U Money (to turn your beliefs about money into good ones), Ego is the enemy (to keep the ego in check), So good they can't ignore you (to adopt the mindset of a craftsman and mastery instead of passion) and Predictably Irrational to be aware of the irrational things you and other people can do so you can adapt to them instead of living your entire life being blinded by them.

Michael Shalyt (Co-Founder & CEO/Evo.Do)

In the book, Prof. Ariely shows, through a series of experiments, how irrational human decision making really is - but there is order to the madness. Very important read for any engineer/logical thinker who's frustrated with how rash, emotionally driven and seemingly random many decisions seem to be. The book shows that often there is a pattern even if it "doesn't make sense".

Gabriel Weinberg (CEO & Founder/DuckDuckGo)

The books I keep coming back to are the ones where I took away lasting mental models. These include [...] Predictably Irrational (about cognitive bias models).

Chris Goward (Founder/WiderFunnel & GO Group Digital)

Here are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] Predictably Irrational.

Amazon description

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

This book has 15 recommendations

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