The Purpose Is Profit

The Purpose Is Profit provides the roadmap and motivation needed to win the startup game. It is required reading for every entrepreneur committed to building a profitable business.

There are no shortcuts. Startup success requires a solid business model, disciplined execution, and a profound commitment. 'The Purpose Is Profit' provides blueprints and tools entrepreneurs need to start and scale a business.

Unlike so many books on entrepreneurship, 'The Purpose Is Profit' gets at the nub of what it takes to build a successful business. Ed talks the talk, and walks the walk, about the importance of factoring profit into every business decision.

Ed's book isn't just about profit - it's about following your inner voice and your destiny. It's about succeeding through integrity and giving back. It will put you on the path to responsible prosperity.

This is an excellent book. 'The Purpose Is Profit' powerfully describes the principles profitable businesses must follow and how failure to adhere to every one of those principles takes a business owner over that fine line into unprofitability. The book is exceptionally practical and candid, since, alongside his success story, one of the authors freely describes what caused his other start-up business to fail.

The Purpose Is Profit' is both entertaining and educational. It is like getting an MBA in entrepreneurship in 300 pages. This is a must-read book for any aspiring entrepreneur.

Ed McLaughlin's book, 'The Purpose Is Profit,' is a powerful guide for entrepreneurs at any stage. It combines the inside story with the tools you need to build a profitable business. I'll be encouraging everyone with a startup dream to read this book.

I run an entrepreneurially driven group within a large organization and have asked our team to read the book and share five key takeaways they will use to transform our business. I am betting on a 5% increase in year-over-year growth across my team from implementing the advice in 'The Purpose is Profit'

The Purpose Is Profit' is direct and honest. It makes no excuses about the hard knocks you'll face in building your own business. The book puts you in the shoes of the entrepreneur, conveying the good, the bad, and the ugly of what it takes to scale your own business.

Building a business is one of the most rewarding, yet challenging experiences of a lifetime. If you are planning to start a business, why not mitigate your risk by reading 'The Purpose Is Profit?' No one can promise instant success, but following the proven roadmap in this book will substantially increase your probability of startup success.