About the book
Jon Taffer, who has turned around many bars and restaurants, sets out Reaction Management, the strategy and philosophy he developed and uses in his own business. He presents it as a method for transforming a bar or restaurant that also applies to storefront, online, product and service companies.
Chuck Rogers said he does not agree with every point but respects Taffer's record and has put many of the ideas to work in his own business. Carlson Restaurants CEO Nick Shepherd praised it as a practical guide to what makes a great bar, with lessons for any service business.
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This book has 3 recommendations
Chuck Rogers (Owner/Chuck Rogers Consulting)
This is by John Taffer of Bar Rescue. I don't agree with everything he says in this book, but I have a tremendous amount of respect for Taffer's accomplishments and experience. He has a lot of good ideas in this book, many of which we have implemented in our business. This is a much smaller book than #1 and #2, and in no way a substitute for either.
Nick Shepherd (CEO/Carlson Restaurants)
A fascinating and practical guide to what actually makes a bar into a great bar (and much can be applied to any service business). Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. It is so refreshing to read something which doesn’t present standard answers to non-standard issues.
Jesse Waits (Managing Partner/Botero Restaurant)
When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success.
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Chuck Rogers, Nick Shepherd, Jesse Waits