Rework

If given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time. This is a must read for every entrepreneur.

Jason Fried and David Hansson follow their own advice in Rework, laying bare the surprising philosophies at the core of 37signals' success and inspiring us to put them into practice. There's no jargon or filler here just hundreds of brilliantly simple rules for success. Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is required reading for anyone tired of business platitudes.

Inspirational... Rework is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more.

The brilliance of Rework is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed.

This book will make you uncomfortable. Depending on what you do all day, it might make you extremely uncomfortable. That's a very good thing, because you deserve it. We all do. Jason and David have broken all the rules and won. Again and again they've demonstrated that the regular way isn't necessarily the right way. They just don't say it, they do it. And they do it better than just about anyone has any right to expect. This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time. There, my review is almost as long as the first chapter of the book. I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now. Stop reading the review. Buy the book.

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] ReWork.

I think "Rework" really helped me change the way I think about product and services. I use to think that to compete you need a better product/services with more options/features/... It seems pretty obvious when you look at some products (like Apple). Having it written in a book and taking the time to read and think about it really helped me.

No bullshit.

As for the business related one I’ll go with Rework by Jason Fried & David Heinemeier Hansson. It made me reconsider almost everything I knew about strategy, sales & clients and many more. The book simply moves you out from your comfort zone and teaches probably the most important lesson: there isn’t such a thing like the right plan, you map out a plan and you make it perfect for you.

My favorite business book has got to be Rework by the guys at Basecamp (formerly 37Signals). The book is authored by David Heinemeier Hansson and Jason Fried, who modified many of their essays from their popular blog, Signal v. Noise into a thought-provoking look into a new way to conduct business. I was originally introduced to the book after interviewing David for an article I was conducting on his motor racing aspirations (I used to be an automotive journalist in a past life). Since then, it has become one of my favorite books due to the approach that was taken in demonstrating their ideas as well as their interesting take on the modern business/office environment.

The book strips the concepts of entrepreneurship, management, and leadership down to the basics, leaving you with just the refreshing essentials for how to do everything right.

It is a bible for entrepreneurs in the digital age. [...] I realized that I wasn't going to be Peter Thiel or Elon Musk and that I needed to change the way I think about business.

Probably the best business book that has been written. It’s so concise and so smart while being so easy to read. You can read it over and over again and the advices that are exposed will always blow your mind :)

Rework - it is a great case study of a company called Basecamp that works in a calm manner with a long-term perspective in mind.

An insider's view of building and running a software company. This book touches on lots of important points such as how to design your product in a way that meets users' needs while staying small and manageable, and running a modern distributed team.

A few books had a dramatic impact on how I work day to day [...] Rework.

Rework got me thinking a lot about working, and I only work 25 hours a week now, and I’ve been on this crusade to work less and less and less and be much more productive. I earn the most I’ve ever earned in my entire career, and it’s all due to books like [this], I think.