Rocket Fuel
The One Essential Combination That Will Get You More of What You Want from Your Business
About the book
Gino Wickman and Mark C. Winters argue that a company needs two complementary leaders: a Visionary who has the ideas and a clear view of the company's future, and an Integrator who turns that vision into results. The Integrator keeps tasks and schedules aligned, creates focus and accountability, and holds people and processes together. Without that partner, they write, a Visionary has poorer odds of lasting, and an Integrator without a Visionary cannot reach full potential. The authors point to Disney, McDonald's and Ford as examples of the pairing. Wickman, author of Traction, and Winters include assessments that show whether a reader is a Visionary or an Integrator, along with advice on how each type can find the other.
Brian Scudamore, founder and CEO of O2E Brands, said he hired his COO to turn his big ideas into reality and that the book shows how the right partner makes a leader stronger.
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This book has 1 recommendation
Brian Scudamore (Founder and CEO/1-800-GOT-JUNK? & O2E Brands)
When it’s time to scale up in business, you have to let go of control and find someone who can even out your flat spots. For example, I’m not good at operationalizing vision — I need people who have those skills. I hired our COO Erik Church because he’s the yin to my yang; he takes blue-sky dreams and turns them into reality. Rocket Fuel is about how partnering with the right people can make you a stronger leader so your business can grow.
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