About the book
A volunteer operation on the fringes of Bernie Sanders's presidential campaign is the case study behind Becky Bond and Zack Exley's account of what they call Big Organizing. A technology-driven team let volunteers build and run the campaign's own infrastructure, which placed 75 million phone calls, sent 8 million text messages and held more than 100,000 public meetings. The authors also set out twenty-two rules of Big Organizing that they say can drive social change movements of any kind. The book is part inside story of that grassroots effort and part challenge to the low expectations they see across advocacy groups, non-profits and campaigning organizations. Both authors have spent two decades changing how politics is practiced in America.
Zeall founder Lucas Morales said it validated his business idea, because the decentralized, distributed organizing techniques he had guessed at, which form the basis of his volunteer venture, appear in the book.
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This book has 1 recommendation
Lucas Morales (Founder & CEO/Zeall.us)
For my current venture into volunteer organization, Rules for Revolutionaries: How Big Organizing Can Change Everything by Becky Bond and Zack Exley is a more recent example of something that validated my business idea. Many of the strategy ideas I guessed at, namely decentralized and distributed organization techniques that form the basis of Zeall, emerged in this book by two of the top organizers of the 2016 Bernie Sanders Presidential Campaign.
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