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This book has 5 recommendations

Gerhard Gschwandtner (CEO/Selling Power)

This book is a breath of fresh air. While most sales books are based on the author's experience, every chapter in this superbly well-written book is rooted in science.

David Horsager (CEO/Trust Edge Leadership Institute)

Can science and selling come together? YES, and in a powerful way—just read this book! The Science of Selling is as good as it gets—fantastic and really usable. I have already given it to my sales team to read.”

Donna Serdula (Founder/Vision Board Media)

Many believe that sales is just a numbers game, but David Hoffeld has proven that there is actually a science to it [and] that selling is a skill that can be developed and perfected. A fascinating book.

Mary Poul (Founder/Sales Mastery Magazine)

Following on from the science behind selling that Dan Pink introduced in To Sell Is Human, Hoffeld dives deeper into how to use scientifically-proven ways to build rapport, influence with ease, and pass through the skepticism that’s inherent in the selling process. If you believe successful sales pros are made and not born, this book was written for you.

John Golden (CSO/Pipelinersales)

A tour de force of scientific research spanning a whole range of critical selling behaviors…. This book has done the hard work of identifying what they are and explaining clearly where to focus and how to adopt them. I highly recommend this book to anyone interested in sales success both now and in the future.

Amazon description

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

  • Engage buyers’ emotions to increase their receptiveness to you and your ideas
  • Ask questions that line up with how the brain discloses information
  • Lock in the incremental commitments that lead to a sale
  • Create positive influence and reduce the sway of competitors
  • Discover the underlying causes of objections and neutralize them
  • Guide buyers through the necessary mental steps to make purchasing decisions

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

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See more books recommended by

Gerhard Gschwandtner, David Horsager, Donna Serdula, Mary Poul, John Golden

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David Hoffeld


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