Self Belief

From the age of 15, armed with a hand-held camera and Wi-Fi access, Jamal Edwards began building a media business by filming unknown acts from the underground music scene. By 20 he had a deal with Sony RCA to run his own label, Just Jam Records, and by 22 he led SB.TV, an online youth broadcaster with more than 150 million views. Part memoir, part business guide and part game, the book splits his advice into six levels, from Take Control and The Knowledge to Launch Time and Keep It Fresh, with tasks and decision points where readers choose a route. Forewords to the levels come from friends and mentors such as Richard Branson, Ed Sheeran and Idris Elba.